5 Golden Rules for A Small Business Website
We all understand the hustle to build up your own business with no error margins and the bustle to market it. A website remains the first hub of your digital marketing world. Without it, you’re nowhere to survive nowadays with the unstoppable technology trend and “catch me if you can” de facto.
So, your website doesn’t have only to be fancy and catchy from design wise. But, it needs to be built based on two key components: business goals and target audience. The reason why we’re stressing a lot about this formula in MediaVopia web design team. So, building something that aligns those two will end up with an amazing effective website.
Having said that, Here are our five (5) rules of thumbs up to build up an effective website for your small business:
1. The WHY of building this website
What the purpose of my website? Why doing it? Simple basic questions that nobody ask! Yup, I was amazed to learn this reality while meeting so many clients or even professional web designers.
No clue of what’s going on here. It was blowing when you hear something like: “we’re doing it because everybody else is doing it…”.
Developing a clear strategy is a key to succeed this mission if the right questions were asked in alignment with your company’s goals.
2. Your target audience/end user—the WHO
Are your building this website to yourself or your partner? If yes, it’s wrong because you’ll end up by missing your target. It should be designed to people who’ll propel your business.
Meaning, your customers or end users come first in line when developing your digital hub. In fact, we should always put ourselves in our audience’s shoes then ask. How those users will access our website? How we should welcome them? What they want to see? Where are they searching?
In MediaVopia, we do recommend conducing an initial market search while surveying your end users would be an essential starting-block for such a work.
3. Usability & Accessibility—UI/UX
In MediaVopia, we believe customers come always first. They’re the ones who pay you “money” and propel your business.
So, understanding them is your key for a successful web design & development experience. Yet, this aspect still not well regarded by so many web designers. Yes, we heard a lot about UI/UX (user interface/user experience) but what about the whole customer experience journey if not well taken properly?
The reason why we recommend to our clients to perform a customer journey mapping in order to understand pretty well what happened before, during and after experiencing a product or a service.
4. Your competition—the Market
It may seems strange why this point is mentioned herein? Well, getting to know your competitor’s website will allow you to identify some pitfalls you can use as an advantage while you’re building yours.
In other words, Knowing well where your competition is succeeding and failing will boost your success factor to compete online. Not only that,
running your own user experience or even a customer experience test can illuminate you with some stunning results.
5. Content, content and content
Content is the currency of internet! It’s indeed the oxygen of your online business. Without it, no traffic, no visitors, no conversion, no customers and no business will ever exist.
Again, to answer the question of how to write an effective web content will be foremost based on how much do you know about your audience? So, you cannot have one size fit all! It keeps changing depending the nature of your readers or users. To keep it simple for any post.
We have summarized some key points you need to keep in mind whenever posting or copywriting for instance:
We’re living in such a noisy online space. So, grabbing attention users seems a deadlock task. Make sure to have a clear, concise and to the point writing style.
Posting original content is highly recommended and preferred by all online stakeholders. Users and customers will feel it and admire it further to search engines’ algorithms which will boost your ranking on those search result page or SERPs for instance!
The best way to keep consistency on your website is by developing a style guide to everybody in your team hiply designing, developing, producing and posting. You can easily illustrate your primary colors palette with their hex codes (#FFFFFF) with more additional colors you may use for different layouts. Also, you’ll help whoever creates your content to follow your font writing style as well and so forth.