5 legitimate reasons why your business needs video marketing
Video marketing is one of the most crucial tools available in the arsenal of not only digital marketers but any business aiming to grab customers’ and people’s attention.
Yeah, videos has always been an engaging medium but shifted completely how brands now manage their relationship with customers? So, it’s not anymore vertical but horizontal; not exclusive but inclusive; not individual but social!
Here are our five (5) valuable reasons why you must start your a video marketing strategy that considers well: content, context, technology and distribution.
1. Your SEO tool—Google loves videos
Did you know that Youtube is owned by the largest search engine in the planet Google? Meaning, Youtube is the second largest search engine in the world.
Why? Because Youtube processes more than 3 billion searches every month. So even bigger than Bing, Yahoo and Ask all combined together!
also, 100 hours of videos are uploaded every minute. Unbelievable, right? Further to that, whenever your customers or potential buyers type a search question on Google, 50x high likely chances to be shown on the search engine result pages or SERPs which include not only texts but videos as well.
2. Effective sales medium
With the booming of social media sites added to unstoppable technology trends, consumers to consume more and more content on the web.
Videos remain the top medium preferred by most people especially when it comes to learning or reading about your product or service more than text. In today’s noisy digital world, an average person consumes around 1 hour and 55 minutes of videos per day.
Videos have powerfulconversion rate if wisely used. I mean if you start sharing and giving useful information for free to your audience. indeed, chances of selling and gaining trust of your customers increase.
3. Conversions and more conversions!
Did you know that more than 68% of consumers would prefer watching an explainer video instead to glancing through your product or solution description? A simple explainer videos makes it easy to consumers to understand, convince and trust your solution.
Literally speaking, you’re pushing you conversion rate higher to 85% as per some online research done by a leading video marketing agency.
4. Friends, Follower and Funs
In our digital era, customers tend to review products or services based on others experiences. So, they go and check with their friends on facebook or followers on LinkedIn, Twitter; or their funs on Youtube. Creating videos that are customized to social media sites with a well-built story built up a trust towards your brand.
So, the square 1080x1080 video you create for an Instagram post won’t be the same you post on Facebook or LinkedIn and vice versa.
It’s getting very crowded and noisy to spread your message across if you’ve haven’t planned well your video marketing strategy beforehand.
In MediaVopia, we believe if you have put the right mix of your: story, idea, context, production, management, distribution and KPIs. Chances are then even higher to stand out from the crowd and build up a brand based on values and trust.
5. Boost your email marketing CTR
If you haven’t heard of it, email CTR is your click trough rate or number of times a customer or potential buyer opened up your email sent to a well target marketing list.
So chances are between 7% to 13% if your subject line mentioned “video” word. If a picture can tell a thousand words, a video can go far beyond. Lets’ ourselves in others’ shoes and ask. How do we react to all other mediums?
Be it words that can inform, communicate and even persuade; or images that can live some impressions. But, videos can combine all those effects with high emotional dosage that pushes you message across.